Technology · AI & Automation
Marketing automation without the spam: nurture that respects the reader
The inbox providers quietly rewrote the rules, and the spam folder stopped being a filing decision. It is now a rejection decision. The good news is that the sender who complies with the new rules and the sender who respects the reader are, at last, the same person.
The spam folder is no longer where mail gets filed. It is where mail gets rejected.
Gmail, Yahoo and now Microsoft have set the same hard floor for anyone sending at volume. Miss it and your mail does not get demoted, it gets refused. One in six legitimate marketing emails already never reaches the inbox. Here is how to stay on the right side of the line.
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